Privacy Policy

01

Scope of This Policy

This policy applies to information collected through highlandgun.com, including the contact and firearm-transfer forms operated by Highland Guns.

Our inventory and ecommerce storefront are hosted separately through Shift4Shop. Information collected through that storefront is also subject to the storefront provider's privacy and security practices. Third-party websites reached through our links have their own privacy policies.

02

Information We Collect

03

How We Use Information

• Respond and provide services: answer questions, process transfer requests, coordinate services, and communicate about orders or store visits.
• Complete transactions: process purchases, payments, shipping, returns, and legally required transaction procedures.
• Operate the website: maintain performance, diagnose technical problems, prevent spam or abuse, and improve usability.
• Communicate: send service messages and, when requested, marketing or newsletter communications.
• Meet legal obligations: comply with applicable laws, lawful requests, recordkeeping duties, and safety or fraud-prevention requirements.
• Protect rights and safety: enforce policies and protect Highland Guns, our customers, and others.

04

Cookies, Analytics and Similar Technology

This website and its service providers may use cookies, local storage, pixels, tags, and similar technologies. These technologies may support security features, remember preferences, measure website traffic, or help us understand how visitors use the site.

Our website loads Google Tag Manager. Depending on which measurement tags are configured, Google and other analytics providers may receive technical and website-usage information. Google reCAPTCHA may also process device and interaction information when you use a protected form to help identify automated submissions.

You can control or delete many cookies through your browser settings. Blocking cookies or scripts may affect website features, including forms and security tools.

05

When Information May Be Shared

We may disclose information only as reasonably necessary for the purposes described in this policy, including to:

• Service providers: companies supporting website hosting, email delivery, spam prevention, analytics, ecommerce, payment processing, shipping, and other business operations.
• Government and regulatory authorities: when required for firearm or ammunition transactions, licensing, recordkeeping, legal process, or another lawful request.
• Professional advisers: accountants, insurers, attorneys, or consultants when reasonably necessary.
• Business transactions: a successor or potential successor involved in a sale, merger, restructuring, or transfer of business assets, subject to applicable law.
• Safety and legal protection: when reasonably necessary to investigate fraud, enforce policies, or protect rights, property, or safety.

Highland Guns does not sell personal information in exchange for monetary payment.

06

Separate Online Store and Third-Party Services

When you select “Shop Online,” you leave the main Highland Guns informational website and enter our Shift4Shop-hosted storefront. The storefront may collect account, order, shipping, billing, payment, device, and transaction information needed to operate the store and complete purchases.

Payment-card information is handled through the ecommerce and payment services used by the storefront. Highland Guns may receive transaction information needed to process and fulfill an order, but this policy does not replace the privacy terms displayed by those providers.

07

Your Privacy Choices

You may contact us to request access to, correction of, or deletion of personal information that you submitted directly through this website. We may need to verify your identity before acting on a request.

Some information cannot be deleted or changed when retention is required by law, needed to complete a transaction, necessary for security or fraud prevention, or otherwise permitted by law.

• Marketing email: ask us to remove you from the mailing list or use an unsubscribe option when one is provided.
• Cookies: adjust the privacy and cookie controls in your browser.
• Storefront account: use the account tools or contact the online storefront regarding account and order information.
• California rights: if a California privacy law applies to Highland Guns and your request, we will process the request as required by that law and will not unlawfully discriminate against you for exercising an applicable right.

08

Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No internet transmission, email message, website, or storage system can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary for the purposes described in this policy, to complete transactions, maintain business records, resolve disputes, prevent fraud, or satisfy legal and regulatory obligations. Retention periods vary depending on the type of information and the applicable requirement.

If a security incident triggers a legal notification requirement, Highland Guns will provide notice as required by applicable law.

09

Children's Privacy

This website is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child under 13 submitted personal information through this website, contact us so we can review and address the request.

10

Changes to This Policy

We may update this policy when our website, services, providers, or legal obligations change. The effective date at the top of the policy identifies the latest revision. When appropriate, we may also provide a notice on the website about a significant change.

11

Contact Us About Privacy

To ask a privacy question or submit a request concerning information provided directly to Highland Guns, contact us using the information below.